Employer Branding & Culture
Highly intangible and eluded by most, a powerful company brand and culture will keep the very best tech talent loyal, invested and engaged despite poaching attempts from recruiters around the world.
Developing an attractive employer brand is an exercise in marketing, but developing an employer culture is an investment in its people. As most industry specialists know, the most talented Digital specialists are fickle about where they work, passionate about what they produce and invaluable to the companies they work at.
In a candidate’s market employers must accept that social media, review sites like Glassdoor and an increasingly transient workforce mean the employment market is a two way sell.
For employers that are competing for talent in this market, you must build a unique company culture that employees genuinely love being a part of. Whilst working in a business it’s hard to have clear perspective, and that’s where Employer Branding and culture consultants can help to assess your company’s dynamics.
If you are interested in chatting further about your Employer Brand and Company culture then get in touch with us below. (ADD LINK HERE)
It goes without saying that scaling Start Ups require help from Recruiters who understand just how unique these businesses are.
The lure of a Start-Up is often exciting to a corporate veteran who is chasing a new challenge within a more agile working environment. The ‘agile’ working environment often presents its own challenges, however. The shine often wears off this type of environment as Candidates struggle with the lack of structure, frequent change of direction, the need to be a ‘jack of all trades’ as opposed to a master of one domain and the lack of resources for professional development and training particularly when the company is working ‘lean’.
To attract, retain and develop Digital Specialists within a start up, it is recommended that Startup founders Chief Operating Officers and Human Resource Managers are cognizant of the candidate’s need for consistency in the business direction, role requirements and desire for training and development opportunities that a corporate would afford them.
Most experienced Digital Specialists will choose to work with a start up for the excitement and opportunity to be part of ‘something bigger’ as opposed to a lucrative salary, so it’s important to keep this talent engaged long term with clear communication and business direction (we all know entrepreneurial team leaders are 100 steps ahead of the rest) role and team structure plus opportunities for advancement and career development. Share schemes and bonuses for performance will ensure employees feel like they are an important part of the company’s long term growth strategy and that they are rewarded for the right activities, because in a start up with a race against time and more things to take ownership of, prioritization has never been more important.
Aside from understanding the dynamics of a successful Startup workplace, our consultants can help you understand how to hire. As a boutique Digital Recruitment Agency we offer affordable Unbundled Services so that you can pick and choose the areas of recruitment that you need help with, which may include:
- Team Audits to understand the skills required within your Digital team
- Candidate Advertising & Sourcing
- Candidate Shortlisting
- Interviewing Assistance
- Contractor Introductions
- Outplacement Support
Our Startup Recruitment Specialists can also help you to understand:
- How and when to scale profitably
- How to decipher a candidate’s true technical ability
- What personality traits thrive within a startup
If you are interested in chatting further about your ‘Scaling Start up’ then get in touch with us below. (ADD LINK HERE)
Numerical Reasoning, Verbal Reasoning and Critical Thinking Skills are major aspects of general cognitive ability and are some of the strongest overall predictors of job performance. Tests take around 12-15 minutes to complete with questions of varying difficulty. As such candidates of every ability level can be tested, from entry level to Senior Management. As such many employer choose to perform such tests to predict a candidate’s future work performance:
Numerical reasoning is one of the most basic skill areas and involves the ability to draw conclusions from data provided and assess one or several of the following:
- Critical thinking ability
- Basic or general arithmetic operations
- Ability to perform estimates
- Ability to analyze graphs and other data
- Level of speed in making analyses or assessments
- Level of concentration in solving problems
What it involves: Arithmetic, Graph or Table Interpretation, Manipulating Data and / or pattern recognition.
Suitable for: Whilst anyone can take this test it is mostly used for Developers, Programmers and Analysts, it can be used for any role type as it would be difficult to succeed in many IT or Digital jobs today without such skill.
Verbal reasoning is the ability to understand, interpret and logically evaluate written information.
What it involves: Generally such a test involves reading a passage of text followed by a statement. Candidates must then decide, based on the information contained in the passage, if the statement is true, false, or not possible to say without further information.
Suitable for: This test is best suited to candidates seeking client facing or leadership roles where the success in a role is determined by their ability to comprehend and relay information between individuals.
Critical thinking is the ability to apply clear and reasoned thinking to solving problems.
What it involves: Critical Thinking tests will assess your ability to make inferences and assumptions and to reason logically with arguments. You may be required to answer multiple choice questions or write freehand text in response to a set of information.
Suitable for: This test is suitable for all hiring managers and will help them to develop an understanding of a candidate’s approach to problem solving and applying information in a variety of contexts.
Personality is the combination of characteristics or qualities that form an individual’s distinctive character.
What it involves: Personality Assessments will involve a range of multiple choice and true / false responses to behavioural based questions.
Suitable for: All candidates should have a personality assessment completed to help the hiring manager understand how the potential employee would fit the company culture and team dynamics. Where a team leader is looking to shift the culture a certain personality type may be sought to help dislodge unhelpful attitudes and behaviours thanks to new personality influences.
The leadership styles questionnaire provides a measure of the personality traits shown to be indicative of major leadership styles
What it involves: Leadership Assessments will involve a range of multiple choice and true / false responses to behavioural based questions.
Suitable for: Hiring Managers that require leadership capability from their new recruit. This type of test is also suitable for self-assessment if you are interested in pursuing management roles.
Our sales personality questionnaire provides a measure of the personality traits which have been shown to predict job performance in sales roles.
What it involves: Sales Assessment w ill involve a range of multiple choice and true / false responses to behavioural based questions.
Suitable for: Hiring Managers that want to be certain about their potential recruits sales ability.
All tests must be considered in combination with information gathered during interview, reference checks and in context of your unique company needs. If you are interested in learning more about our Cognitive Assessments then get in touch with us on 1800 793 203 or firstname.lastname@example.org Insights and resources