Doing a thorough company and role review is critical to preparing for an interview. It’s important to check their online and offline presence (where possible), read company reports, check for any media mentions and gain a solid understanding of market and industry trends.

    • Social media
      Familiarise yourself with their content on the various platforms they have a presence on. What do the platforms tell you about the company culture, and the importance of social media to this company.
    • Company reports
      If possible, download and read any publicly available company reports. This will give you content to refer to about the company direction, market conditions and any successes or challenges the company has faced over the last few years.
    • Media
      A quick Google search will provide you with external view points and media commentary.
    • Industry conditions
      How is the industry growing and what will your contribution be towards its future? By understanding market conditions you can quickly demonstrate a long-term interest in the company and its direction.

Next up, check out how to respond to the hiring criteria, with a thorough Position Description Review.